Blunt, Experienced Salesforce Advice
24 years in the ecosystem. MVP Hall of Fame. I tell you what’s working, what’s broken, and what’s quietly draining your ROI — with no fluff and no upsell.
Salesforce Is a Big Investment. I Help You Get Real Value From It.
Whether you’re managing a small team or a complex org, you didn’t buy Salesforce to slow things down or rack up tech debt. You bought it to drive outcomes. I help you get back to that.
Sometimes the problem is overspending.
Sometimes it’s underinvesting.
I’ll show you the difference — and what it’ll actually take to get results.
I don’t build. I don’t sell follow-up work. I give you blunt, practical guidance that shows you where things are off — and how to fix them the right way.
Most orgs don’t have a clear picture of how Salesforce is actually performing. Sometimes you're wasting time and money. Other times, you’re underinvesting and expecting too much from too little. I’ll audit your setup and tell you exactly where things stand — what’s broken, what’s fine, and what it’ll really take to get the results you expect.
I’ve seen bloated SOWs, vague proposals, and partners who overpromise and underdeliver. I’ll flag the risk and the fluff before you sign. Sometimes you need to push back — and sometimes you need to walk away. A quick review can save you thousands and months of cleanup.
Salesforce hiring goes wrong all the time — unclear roles, wrong experience, inflated résumés. I help define what you actually need, review candidates, and make sure you don’t hire someone who will slow your org down. I don’t recruit. I help you avoid costly mistakes.
Salesforce is a major investment — and too often it becomes its own silo or burden. I work directly with execs to reset strategy, challenge assumptions, and make sure your roadmap, your resourcing, and your expectations all line up. If you’re stuck, I’ll help you get unstuck — fast and with clarity.
I’ve spent 24 years in the Salesforce ecosystem — not just as a vendor, not just as a consultant, but as someone who’s lived every side of it. I’ve run Salesforce internally at companies. I’ve led consulting teams. I’ve hired admins, fixed disasters, cleaned up tech debt, and rebuilt roadmaps from scratch.
I’m a 6x Salesforce MVP, inducted into the MVP Hall of Fame. I’ve presented at Dreamforce, mentored hundreds of professionals, and co-founded one of the most respected community conferences in the world. I hold 23 certifications. This isn’t theory. It’s lived expertise.
I don’t implement. I don’t sell follow-up work. That gives me the freedom to tell you exactly what’s wrong, what’s working, and what to do next — with no agenda and no sales pitch behind it.
If your Salesforce setup is costing you more than it’s giving back, I’ll tell you. If you’re underinvesting and expecting too much, I’ll say that too. I’m not here to be agreeable — I’m here to be right.
You’ve paid for licenses. Maybe paid consultants. Maybe even built things you’re not sure are helping.
Now it’s time to get clarity.
I’ll tell you what’s working. What’s broken. What’s costing you. And what it’s really going to take to get the results you expected when you brought Salesforce into your business.
No fluff. No pitch. Just experienced, blunt guidance from someone who’s been deep in Salesforce for over two decades.